How to design boxes for cosmetics in order to make them stand out on store shelves and attract clients’ attention?

Brands from the cosmetics industry have an opportunity to obtain very loyal customers and create a flourishing relationship that can last many years. In order to do that, they have to focus on branding and use all available marketing tools in a smart way.

Why is the design for cosmetic boxes so important?

Packaging is the first thing the customer sees. It has the ability to attract the attention of the potential buyer and convince him or her to make a purchase. A well designed box, which conveys the brands’ values and make the product stand out from the competition, can make a difference between making it big on the market and disappearing without a trace. It is an important marketing tool and needs to be treated as such.

A guide to designing a perfect cosmetic box

Before designing the boxes for cosmetics, the brand has to:

• define the perfect customer and determine what qualities does he or she search for in a product,
• define the personality of the brand and decide which characteristics should be shown to the customer,
• determine how and where the product will be sold.

Moreover, it is very important to get acquainted with current trends in the design of cosmetic boxes.

Current trends in the design of cosmetics boxes

The current design trends for the cosmetic boxes are vast and diverse.

Detailed, yet delicate

One of the popular trends calls for delicate lines and plenty of detail. The boxes are often covered in hand-made drawings that can effectively attract customers’ gaze.

Clean and geometrical

A clean and geometrical look is ideal for a brand that wants to display the product in a very elegant and discreet way. It is especially used for cosmetics for men, as well as unisex.

Bold fonts and patterns

Many cosmetic boxes use bold fonts and patterns to make the product stand out on the shelf and be more visible to the buyers. This type of design is used by a lot of brands to make a statement. It can also carry a retro vibe, loved by many modern customers. Bold fonts and patterns help to show character and make sure the product will stay on people’s minds.

Floral

A timeless trend in the design of cosmetic boxes uses floral patterns and warm tones. It has a very feminine, fresh, and comforting feeling. The cosmetics in boxes with floral patterns appear stylish, luxurious, yet approachable.

B&W

While white packaging for cosmetics has been in use for many years now, a new trend calls for monochrome, B&W design which uses more black than white. The boxes have subtle patterns and often use small pops of bright color, to more effectively catch the gaze of a customer. Black packaging appears more stylish and luxurious. It also gives a hint of mystery, which can create  higher demand for the product.

Minimalist

Sometimes less is more. This philosophy is responsible for one of the trends in cosmetic boxes design – minimalism. Minimalist box is very sparing. It emphasizes only the most crucial features of a product. It is a clean, sophisticated look that can make the cosmetics stand out on the shelf.

Eco-friendly

Due to the ever-growing environmental awareness of the customers, an increasingly present trend for the cosmetic boxes requires the brands to use eco-friendly packaging. It should be made of biodegradable materials or materials from recycling. To convey the pro-environmental message, the boxes should have natural colors, which bring to mind trees and earth, so mostly brown and green. One of the popular aesthetics calls for the use of plain cardboard.