Packaging for a jewelry store – what solutions to implement?

Selling jewelry can be a lucrative business. However, in order to achieve success on the market, people who run a jewelry store should take into consideration plenty of variables and implement appropriate solutions. 

What is important while selling jewelry? 

A store that sells the jewelry needs to: 

• ensure the cleanliness and transparency of the store window, 
• place the jewelry on the dark, but well illuminated background, 
• use special mannequins and stands to display the jewelry, 
• install proper lighting system,
• choose the interior design that enhances its prestige,
• hire a professional, highly competent staff able to offer well informed advice to the clients. 

Another important thing while selling jewelry, which should not be neglected, is the choice of proper packaging. 

Packaging suitable for storing jewelry 

Packaging suitable for storing jewelry should offer high aesthetics and protection from the damage. Manufacturers of rigid boxes have in their catalog various types of boxes that are up to the task. The most popular models are: 

• magnetic closure boxes, 
• bottom lid boxes,
• neck boxes, 
• slip boxes. 

Jewelry boxes from renowned manufacturers are durable and comfortable to use, as well as very stylish. 

What to consider while picking a jewelry box? 

While picking a jewelry box, it is crucial to consider the type of the jewelry, as well as the type of inserts, veneers, color, and decorations. 

Type of the jewelry 

The first thing that needs to be considered while choosing a suitable jewelry packaging, is the type of jewelry it is set to contain, as it affects the size, material, and inserts of the box. 

Type of inserts

Each jewelry box is equipped with fitted, shock-absorbing inserts which ensure the safety of the jewel and prevent it from moving inside of the packaging. Depending on the individual needs, the inserts can be made from cardboard, foam or flocks.

Veneers

High quality jewelry boxes can have different veneers. It is possible to choose either canvas, leather, or ecological paper. 

Color 

Color is another thing that should be carefully considered while choosing a jewelry box. It may vary depending on the individual preference. Currently the most popular colors of jewelry boxes are black, white, and red. Other fairly common colors are gray, bottle green, and pink, which is used mostly for the female jewelry. 

Decorations

Jewelry boxes can be decorated with various patterns, graphics, as well as colorful ribbons. Renowned packaging manufacturers offer such decorative techniques, as: 

• hot stamping, which consists of pressing a metallic print and foil onto the surface of a box,  
• logo embossing, which creates raised silhouettes of an artwork design, 
• UV varnish, which offers a high quality gloss hard finish and has the capability to bring the artwork designs to life,
• anti-scratch film, which gives the jewelry box a stylish feel and protects it from the mechanical damages to its surface, 
• soft touch film, which gives the jewelry box a smooth, velvety appearance. 

The characteristics of a perfect jewelry box 

A perfect jewelry box should keep the jewel safe and protect it from dust, scratches, and other potential damage. It should also help with the presentation of the jewelry and enhance its beauty.

An attractive, high quality magnetic closure box can add to the overall aesthetics of the jewel and give it a more sophisticated, luxurious look. The use of such packaging can make even the simplest item appear extremely stylish and elegant. It also creates a satisfying unboxing experience for whoever receives the jewelry as a gift.